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We specialize in soft plastic bait fishing lures created for and by fisherman. All of our fishing lures are designed here in Northern Wisconsin. Our fishing lures are designed based on input from industry professionals, including marine biologists and tournament fisherman to ensure that they are the most realistic and successful lures available on today’s market. All of our fishing lure designs are personally tested and used, and we guarantee our product.
Many fishermen prefer to use live fishing bait to plastics and we think that is just fine! However, there are several reasons you should consider using plastic lures as opposed to live bait when fishing.